B2C Marketing

ZOARIX acts only as an E-commerce platform and does not sell products directly to consumers. ZOARIX directly connects manufactures & businesses with buyers, sellers on ZOARIX can be either companies or individuals. ZOARIX provide a B2C E-commerce platform which allows individuals and companies to sell their products directly to foreign consumers worldwide. ZOARIX is different from AMAZON because it acts only as an e-commerce platform and does not sell products directly to consumers.

ZOARIX Marketplace is an e-commerce platform that enables third-party sellers to sell new products on a fixed-price online marketplace. Items purchased on ZOARIX from third-party sellers are fulfilled by the merchant, ZOARIX charges its third-party merchants a referral fee for each sale which is a percentage of the sales price.

Have you ever envisioned your products on the shelves of a big box retailer but wondered just how to get your company ready for the prime time? According to experts--and some entrepreneurs who've already made the leap as vendors or suppliers--there are some basic principles that can help guide you through the process. If expanding into the retail big leagues is your goal, these steps can help you get placement for your product.

Before you try to make the leap to multiunit retail, ask yourself these basic questions: Does your product fit a demand just waiting to be tapped? Have you already found a multiunit retailer that's a good fit for your product? What is it about your product that would make a buyer see fit to take a chance on your product? If you land the deal, can your production handle the volume? Do you want to sell your product directly to the retailer, or do you want to license your product to a manufacturer who'll then distribute it for you?

Before you even think about becoming a multiunit chain's vendor, you need to make sure you can build a reasonable profit margin into your product's wholesale price. Plan for a manufacture cost that's one-fifth the retail price--or less. Then build the cost of packaging, commissions, marketing and distribution into the wholesale cost of your product. Check the retailer's guidelines for other fees as well that you'll have to build into the cost of your product.

A search for the best retailer for your product starts with you browsing stores for similar or related products. Spend some time in local retail stores to see what's on the shelves. Picture where in the store your product would sit on the shelf, and keep that in mind when it comes time to approach the store's buyer and make your presentation

Make sure your paperwork ducks are all in a row before you meet with the buyer. Familiarize yourself with the industry standard for the terms that will be bandied about, such as conditions of sale, discounts, credit, shipping and allowances, In addition to mentally preparing for the meeting, here's a list of some of the things a retail buyer may expect to see at your presentation:

• A sample of both your product and its packaging, including a barcode and pricing. Packaging is of huge importance to buyers--your product's packaging should take its cue from things already on the store's shelves and racks.
• A product brochure that provides thorough information on the product
• A price list or catalog that includes wholesale and retail prices, discounts, credit, shipping, allowances and conditions of sale
• A list of retailers currently selling your product
• Your marketing and promotion plans, including such things as in-store demos, point-of-sale displays, advertising and publicity
• Proof of the potential for a large sales volume
• Manufacturing information that includes proof of your capability for handling large production runs
• Your business history

A whole new retail market for your product will mean a whole new volume of production for you; both you and the retail buyer need to know--and believe--that you're prepared to ramp up the numbers. And you need to know that your manufacturer can handle that volume while maintaining quality

Trade Direct Sales and Marketing helps manufactures, distributers, private brands big & small companies launch brands into major retail distributions. We engage only a few clients each year, and then devote the time, talent and resources necessary to ensure success.

The consumer products industry recommends a three step process for new retail products. Many companies help with pieces of the process. Trade Direct Sales and Marketing take clients from pre-market through to implementation, and even setting up supply logistics. The recommended steps are:

Each client's situation is unique, and Trade Direct will adapt to your needs. We will be as involved as you want us to be-whether it's a bit part or a leading role. In most situations, the consultant relationship is invisible to the retailer. We work with manufactures, distributers, private brands big & small companies, and our fees reflect it. We can be engaged by the hour or by the project